One of the things that we like to live by is the fact that if you come by and do something so radically different from everyone else then the masses will have no choice but to take notice. This is really just simple logistics of business but basically if you can give the people something that they have never seen before, or better yet question whether or not it is really possible to do what you are claiming you can do, things can often be easy from there. While it may be easy enough to convince the people who have already seen your products in action, it will likely be much harder to convince the masses that the new way of doing things is much better.
A good example of something like this although not quite as extreme would be the concept of large, flat-screen TVs. In the past, most people believed that if you wanted to have a big screen TV in your home then you need a huge amount of space to put such a massively large piece of machinery. Then one day someone came up with the concept of a TV that was so light and so slim that you could mount it right up on your wall and enjoy a large picture without having to sacrifice all of the precious space of your living room. This has totally revolutionized the way in which we think about watching TV because no one could even imagine having one of those huge TVs in their living room anymore.
The difference between that and the waterless car wash is that it was much easier for most consumers to swallow at first glance. They knew that they didn’t need to take up so much space to watch a big TV, it was just a matter of time for someone to come along and introduce a product to them that allowed them to do just that. When it comes to the waterless car wash, most people are completely unaware that it is entirely possible to get your car super clean without the use of water whatsoever, never mind the fact that it is actually a much better solution and leaves your car looking better as well.
We know that it probably won’t be all that long until the waterless car wash becomes a standard for most people in America but it is going to have a bit of a harder time than something like the flat screen TV which showed off its value with the first glance. With the waterless car wash you have to actually try it out to see the value in it but you can still help out by trying to spread the word to your friends. The more people that hear about the waterless car wash will mean that more people will be willing to try it and usually when someone tries it then it is enough to have them hooked forever.
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